I. Search Engine Optimization 101
a. Course Introduction
b. Introduction to SEO
c. Search Engine Basics
d. SEO Requirements Gathering
e. Keyword Research
f. Title and META Tag Creation
g. SEO Copywriting
h. SEO Integration
i. Search Engine and Directory Submission
j. Search Engine Spam
k. SEO Reporting and Conversions

II. Search Engine Optimization 201
a. Course Introduction
b. Overview of SEO
c. Site Architecture
d. Text Content
e. Dynamic Content
f. Graphics
g. Flash and Splash Pages
h. Frames and Tables
i. Link Popularity
j. Pay For Performance
k. Measuring SEO ROI
l. Starting Your Own SEO Business

III. Web Site Copywriting 101
a. Course Introduction
b. THE Most Important (and most overlooked) Aspect of Copywriting
c. Discover What Copy Type Fits Your Target Audience Best
d. Guess What? Men and Women Are Different!
e. Writing to Please Everybody
f. Headlines - The Beginning and the End
g. Features vs. Benefits - Do You Really Know the Difference?
h. Adding Emotions & Dreams and Tugging On Heartstrings
i. The Power Points of Your Copy
j. A.I.D.A. and the Buying Process
k. Search Engine Optimization - Copy Is Crucial
l. Final Thoughts


    • Course Overview/Description Course Objectives Course Outline Prerequisites/Audience PC Requirements/Materials Included Instructor Bio FAQs See a Demo
  •  
  • Administrative Professional with Microsoft Certified Application Specialist Training
  • Administrative Professional with Microsoft Office 2007 Master
  • Administrative Professional with Microsoft Office Specialist
  • Bookkeeping the Easy Way with Quickbooks
  • Building Analyst Quick Start Program (BPI BA Certification)
  • Certified Bookkeeper
  • Certified Global Business Professional
  • Certified Green Supply Chain Professional
  • Certified Indoor Air Quality Manager
  • Certified Indoor Environmentalist
  • Certified Wedding Planner
  • Chartered Tax Professional
  • Chartered Tax Professional for California Residents
  • CORE Mediation Certificate
  • eBusiness Certificate
  • Emergency Management Training for First Responders
  • Entrepreneurship: Start-Up and Business Owner Management
  • Event Management and Design
  • Fitness Business Management
  • Freight Broker/Agent Training
  • Grant Writing
  • Help Desk Analyst: Tier 1 Support Specialist
  • Leadership and Legacy: Seven Steps to Leading High Achieving Teams
  • Lean Mastery
  • Management for IT Professionals
  • Management Training
  • Microsoft Access 2007
  • Microsoft Certified Application Specialist (MCAS): Office 2007 and Windows Vista
  • Microsoft Excel 2007
  • Microsoft Office 2007 Master
  • Microsoft Office Specialist 2003 (MOS)
  • Microsoft Outlook 2007
  • Microsoft PowerPoint 2007
  • Microsoft Windows Vista
  • Microsoft Word 2007
  • Non-Profit Management
  • Nutrition for Optimal Health, Wellness, and Sports
  • Paralegal
  • Pay Per Click Marketing
  • Payroll Practice and Management
  • Performing Comprehensive Building Assessments
  • Personal Training and Group Exercise Training for Older Adults
  • Principles of Green Buildings
  • Project Management
  • Purchasing & Supply Chain Management
  • Records Management Certificate
  • Search Engine Marketing
  • Senior Certified Sustainability Professional
  • Six Sigma Black Belt
  • Six Sigma Green Belt
  • Technical Writing
  • Travel Agent Training
  • Understanding Earned Value Management
  • Women's Exercise Training and Wellness

Search Engine Optimization

GES 214 -- 150 hours

Course Outline


    I. Search Engine Optimization 101
    a. Course Introduction
    b. Introduction to SEO
    c. Search Engine Basics
    d. SEO Requirements Gathering
    e. Keyword Research
    f. Title and META Tag Creation
    g. SEO Copywriting
    h. SEO Integration
    i. Search Engine and Directory Submission
    j. Search Engine Spam
    k. SEO Reporting and Conversions

    II. Search Engine Optimization 201
    a. Course Introduction
    b. Overview of SEO
    c. Site Architecture
    d. Text Content
    e. Dynamic Content
    f. Graphics
    g. Flash and Splash Pages
    h. Frames and Tables
    i. Link Popularity
    j. Pay For Performance
    k. Measuring SEO ROI
    l. Starting Your Own SEO Business

    III. Web Site Copywriting 101
    a. Course Introduction
    b. THE Most Important (and most overlooked) Aspect of Copywriting
    c. Discover What Copy Type Fits Your Target Audience Best
    d. Guess What? Men and Women Are Different!
    e. Writing to Please Everybody
    f. Headlines - The Beginning and the End
    g. Features vs. Benefits - Do You Really Know the Difference?
    h. Adding Emotions & Dreams and Tugging On Heartstrings
    i. The Power Points of Your Copy
    j. A.I.D.A. and the Buying Process
    k. Search Engine Optimization - Copy Is Crucial
    l. Final Thoughts


Find a School