The Search Engine Marketing training series has been developed in direct response to the skyrocketing growth of the search engine industry.
No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
According to a recent article on MSN Careers, the position of Search Engine Optimizer (a sub-set of Search Engine Marketing) is considered one of four jobs on the cutting edge right now. Below is a definition of SEO provided by MSN Careers:
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia defines Search Engine Marketing here.
A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising (another sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites.
Job candidates who hold specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Search Engine Marketer series is a bundle of 5 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Search Engine Marketer series consists of the following 5 individual courses:
1) Search Engine Optimization 101 +
2) Search Engine Optimization 201 +
3) Pay Per Click Marketing 101 +
4) Pay Per Click Marketing 201 +
5) This course is an elective. You may choose from Web Site Copywriting 101, Web Site Usability 101, Article Marketing & Distribution, or Copywriting for PPC 101.
Search Engine Optimization 101 will show you step-by-step how to optimize your web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases. It will also show you how to choose the best keywords to target and how to monitor and maintain successful search engine rankings for those keywords.
Search Engine Optimization 201, will take your knowledge of SEO to the next level by teaching you how to further increase your site's compatibility with search engines and how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There's even a bonus lesson for persons wanting to start their own SEO business.
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Web Site Copywriting 101 will provide you with an understanding of how to integrate your target search keywords into your site and design your web page copy so your site appeals to more visitors and encourages them to take the desired action you want them to take (e.g. purchase, sign-up or bookmark your site).
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
The Web Site Copywriting 101 course gives your site the best chance possible of converting your site visitors to customers by teaching you how to write powerful and effective copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Web Site Usability 101 will give you all the knowledge necessary to design your site with users in mind. Your site has to be user friendly and have site "stickiness" in order to retain visitors and turn them into customers or long term visitors. That's where usability comes in. Our Web Site Usability course will teach you all the most important aspects of usability, including logical navigation usage, broken link checking, custom error messages, functional feedback forms, design and layout consistency, intuitive ordering and shopping cart processes etc.
Article Marketing & Distribution will teach you simple and proven ways to create article distribution campaigns that gain both exposure and quality links for a website. We'll also share with you article syndication tactics that can dramatically increase your audience with very little effort.
Once search engine optimization (SEO) entered the scene and Google began making public its Page Rank technology (which is based on links), article distribution took on a new dimension. This is where we are today. Effective article marketing and distribution has now become a vital part of link building on the web. However, most people make several common mistakes that undermine their efforts.
Copywriting for PPC will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you'll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro.
No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
According to a recent article on MSN Careers, the position of Search Engine Optimizer (a sub-set of Search Engine Marketing) is considered one of four jobs on the cutting edge right now. Below is a definition of SEO provided by MSN Careers:
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia defines Search Engine Marketing here.
A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising (another sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites.
Job candidates who hold specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Search Engine Marketer series is a bundle of 5 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Search Engine Marketer series consists of the following 5 individual courses:
1) Search Engine Optimization 101 +
2) Search Engine Optimization 201 +
3) Pay Per Click Marketing 101 +
4) Pay Per Click Marketing 201 +
5) This course is an elective. You may choose from Web Site Copywriting 101, Web Site Usability 101, Article Marketing & Distribution, or Copywriting for PPC 101.
Search Engine Optimization 101 will show you step-by-step how to optimize your web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases. It will also show you how to choose the best keywords to target and how to monitor and maintain successful search engine rankings for those keywords.
Search Engine Optimization 201, will take your knowledge of SEO to the next level by teaching you how to further increase your site's compatibility with search engines and how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There's even a bonus lesson for persons wanting to start their own SEO business.
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Web Site Copywriting 101 will provide you with an understanding of how to integrate your target search keywords into your site and design your web page copy so your site appeals to more visitors and encourages them to take the desired action you want them to take (e.g. purchase, sign-up or bookmark your site).
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
The Web Site Copywriting 101 course gives your site the best chance possible of converting your site visitors to customers by teaching you how to write powerful and effective copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Web Site Usability 101 will give you all the knowledge necessary to design your site with users in mind. Your site has to be user friendly and have site "stickiness" in order to retain visitors and turn them into customers or long term visitors. That's where usability comes in. Our Web Site Usability course will teach you all the most important aspects of usability, including logical navigation usage, broken link checking, custom error messages, functional feedback forms, design and layout consistency, intuitive ordering and shopping cart processes etc.
Article Marketing & Distribution will teach you simple and proven ways to create article distribution campaigns that gain both exposure and quality links for a website. We'll also share with you article syndication tactics that can dramatically increase your audience with very little effort.
Once search engine optimization (SEO) entered the scene and Google began making public its Page Rank technology (which is based on links), article distribution took on a new dimension. This is where we are today. Effective article marketing and distribution has now become a vital part of link building on the web. However, most people make several common mistakes that undermine their efforts.
Copywriting for PPC will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you'll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro.
Search Engine Marketing
GES 213 -- 250 hours
Course Overview/Description
The Search Engine Marketing training series has been developed in direct response to the skyrocketing growth of the search engine industry.
No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
According to a recent article on MSN Careers, the position of Search Engine Optimizer (a sub-set of Search Engine Marketing) is considered one of four jobs on the cutting edge right now. Below is a definition of SEO provided by MSN Careers:
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia defines Search Engine Marketing here.
A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising (another sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites.
Job candidates who hold specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Search Engine Marketer series is a bundle of 5 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Search Engine Marketer series consists of the following 5 individual courses:
1) Search Engine Optimization 101 +
2) Search Engine Optimization 201 +
3) Pay Per Click Marketing 101 +
4) Pay Per Click Marketing 201 +
5) This course is an elective. You may choose from Web Site Copywriting 101, Web Site Usability 101, Article Marketing & Distribution, or Copywriting for PPC 101.
Search Engine Optimization 101 will show you step-by-step how to optimize your web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases. It will also show you how to choose the best keywords to target and how to monitor and maintain successful search engine rankings for those keywords.
Search Engine Optimization 201, will take your knowledge of SEO to the next level by teaching you how to further increase your site's compatibility with search engines and how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There's even a bonus lesson for persons wanting to start their own SEO business.
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Web Site Copywriting 101 will provide you with an understanding of how to integrate your target search keywords into your site and design your web page copy so your site appeals to more visitors and encourages them to take the desired action you want them to take (e.g. purchase, sign-up or bookmark your site).
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
The Web Site Copywriting 101 course gives your site the best chance possible of converting your site visitors to customers by teaching you how to write powerful and effective copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Web Site Usability 101 will give you all the knowledge necessary to design your site with users in mind. Your site has to be user friendly and have site "stickiness" in order to retain visitors and turn them into customers or long term visitors. That's where usability comes in. Our Web Site Usability course will teach you all the most important aspects of usability, including logical navigation usage, broken link checking, custom error messages, functional feedback forms, design and layout consistency, intuitive ordering and shopping cart processes etc.
Article Marketing & Distribution will teach you simple and proven ways to create article distribution campaigns that gain both exposure and quality links for a website. We'll also share with you article syndication tactics that can dramatically increase your audience with very little effort.
Once search engine optimization (SEO) entered the scene and Google began making public its Page Rank technology (which is based on links), article distribution took on a new dimension. This is where we are today. Effective article marketing and distribution has now become a vital part of link building on the web. However, most people make several common mistakes that undermine their efforts.
Copywriting for PPC will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you'll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro.
No longer the territory of geekdom, search has exploded into the mainstream over the past few years and businesses are falling over themselves to get seen by online searchers. And they'll pay big bucks to search engines for the privilege. Search giants like Google, Yahoo and AOL can't fail to make money because everybody wants a bit of the search action.
According to a recent article on MSN Careers, the position of Search Engine Optimizer (a sub-set of Search Engine Marketing) is considered one of four jobs on the cutting edge right now. Below is a definition of SEO provided by MSN Careers:
"Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers. SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML."
Wikipedia defines Search Engine Marketing here.
A job in the search industry can be unbelievably lucrative. As noted recently by Jennifer Laycock of Search Engine Guide, "There are quite literally more jobs than there are skilled marketers and salaries can skyrocket to almost embarrassing levels."
This extreme demand means Search Engine Marketers can pick and choose their jobs and/or clients. The more skilled marketers are head-hunted regularly. Experts in select specialties such as Pay Per Click Advertising (another sub-set of Search Engine Marketing) are currently enjoying even higher demand than usual, as advertisers out-bid each other to have their site shown for popular keyword searches on Google, Yahoo! and MSN. Another indicator of high demand is the sheer number of search-related job postings seen on employment sites.
Job candidates who hold specific industry certification in Search Engine Marketing may well have an edge over their fellow applicants when it comes to interview selection. The Search Engine Marketer series is a bundle of 5 courses designed for persons who want to jump-start their career path in the fast-paced search engine industry.
The Search Engine Marketer series consists of the following 5 individual courses:
1) Search Engine Optimization 101 +
2) Search Engine Optimization 201 +
3) Pay Per Click Marketing 101 +
4) Pay Per Click Marketing 201 +
5) This course is an elective. You may choose from Web Site Copywriting 101, Web Site Usability 101, Article Marketing & Distribution, or Copywriting for PPC 101.
Search Engine Optimization 101 will show you step-by-step how to optimize your web site to obtain better search engine positioning on the world's most popular search engines and directories for target keywords and phrases. It will also show you how to choose the best keywords to target and how to monitor and maintain successful search engine rankings for those keywords.
Search Engine Optimization 201, will take your knowledge of SEO to the next level by teaching you how to further increase your site's compatibility with search engines and how to optimize a web site that uses more complex design technologies such as dynamic content, Flash and tables. SEO201 also introduces the concept of pay per click search engine advertising and shows you how to accurately measure the Return on Investment of your search engine optimization efforts. There's even a bonus lesson for persons wanting to start their own SEO business.
Pay Per Click Marketing 101 will give you the knowledge necessary to set up, monitor and maintain a successful campaign to promote your web site on the pay-per-click search engines and their network of partner sites. It will walk you step-by-step through the process of setting up a PPC campaign from scratch on the two most popular services, Google AdWord and Yahoo! Search Marketing. Taking the course will ensure your advertising campaign is designed for success from the very first impression.
Pay Per Click Marketing 201 will take your knowledge of PPC to the next level by teaching you how to Improve the Return on Investment of your PPC campaigns on the major search engines and their network of partner sites. The course will show you step-by-step how to improve your ad click-through and conversion rates, create effective landing pages, measure campaign effectiveness, conduct split testing and tweak your campaigns for better performance.
Web Site Copywriting 101 will provide you with an understanding of how to integrate your target search keywords into your site and design your web page copy so your site appeals to more visitors and encourages them to take the desired action you want them to take (e.g. purchase, sign-up or bookmark your site).
The text within your site needs to inspire empathy and interest in those who read it. Unless it convinces the reader that they genuinely need the service or product you are offering, you are not going to convert them to a customer or loyal visitor.
The Web Site Copywriting 101 course gives your site the best chance possible of converting your site visitors to customers by teaching you how to write powerful and effective copy that describes your products and services appealingly and entices a reader to purchase or sign up. At the same time, you will learn how to integrate search keywords naturally within the copy to ensure your site is found easily in the search engine results for related search queries without disturbing the flow of text for the reader.
Web Site Usability 101 will give you all the knowledge necessary to design your site with users in mind. Your site has to be user friendly and have site "stickiness" in order to retain visitors and turn them into customers or long term visitors. That's where usability comes in. Our Web Site Usability course will teach you all the most important aspects of usability, including logical navigation usage, broken link checking, custom error messages, functional feedback forms, design and layout consistency, intuitive ordering and shopping cart processes etc.
Article Marketing & Distribution will teach you simple and proven ways to create article distribution campaigns that gain both exposure and quality links for a website. We'll also share with you article syndication tactics that can dramatically increase your audience with very little effort.
Once search engine optimization (SEO) entered the scene and Google began making public its Page Rank technology (which is based on links), article distribution took on a new dimension. This is where we are today. Effective article marketing and distribution has now become a vital part of link building on the web. However, most people make several common mistakes that undermine their efforts.
Copywriting for PPC will help you craft PPC ads that speak to your individual markets like you do. In simple, direct, everyday language that explains why they need your product/service without the hype or the shouting. Along the way, you'll get plenty of practice writing actual PPC ads so you can hone your skills under the supervision of a pro.
