I. Pay Per Click Marketing 101
a. In Introduction to Pay Per Click Marketing
b. Pay Per Click Campaign Preparation
c. An Introduction to Google AdWords
d. How to Set Up and AdWords Account
e. An Introduction to Yahoo! Search Marketing
f. How to Set Up a Yahoo! Sponsored Search Account
g. Keyword Research for PPC Campaigns
h. Ad Copy Creation for PPC Campaigns
i. Landing Page Creation for PPC Campaigns
j. PPC Campaign Conversion & ROI Measurement

II. Pay Per Click Marketing 201
a. An Overview of PPC Marketing
b. Pay Per Click Search Engines
c. Key Elements of a Successful PPC Campaign
d. Building Effective PPC Ads
e. How to Structure Your PPC Campaign
f. Effective PPC Bidding Strategies
g. How to Create Killer Landing Pages
h. Tracking PPC Conversions
i. A/B Split Testing
j. How to Measure ROI on PPC

III. Keyword Research 101
a. An Introduction to Keyword Research
b. Keyword Research Basics
c. Campaign Requirements Gathering
d. Keyword Research Tools
e. Digging for Keywords
f. Narrowing Down Your Keyword Selections
g. Integrating Your Keywords
h. Using Keywords in PPC Campaigns
i. Tracking Your Keyword Traffic
j. Tweaking and Testing Your Keywords


    • Course Overview/Description Course Objectives Course Outline Prerequisites/Audience PC Requirements/Materials Included Instructor Bio FAQs See a Demo
  •  
  • Administrative Professional with Microsoft Certified Application Specialist Training
  • Administrative Professional with Microsoft Office 2007 Master
  • Administrative Professional with Microsoft Office Specialist
  • Bookkeeping the Easy Way with Quickbooks
  • Building Analyst Quick Start Program (BPI BA Certification)
  • Certified Bookkeeper
  • Certified Global Business Professional
  • Certified Green Supply Chain Professional
  • Certified Indoor Air Quality Manager
  • Certified Indoor Environmentalist
  • Certified Wedding Planner
  • Chartered Tax Professional
  • Chartered Tax Professional for California Residents
  • CORE Mediation Certificate
  • eBusiness Certificate
  • Emergency Management Training for First Responders
  • Entrepreneurship: Start-Up and Business Owner Management
  • Event Management and Design
  • Fitness Business Management
  • Freight Broker/Agent Training
  • Grant Writing
  • Help Desk Analyst: Tier 1 Support Specialist
  • Leadership and Legacy: Seven Steps to Leading High Achieving Teams
  • Lean Mastery
  • Management for IT Professionals
  • Management Training
  • Microsoft Access 2007
  • Microsoft Certified Application Specialist (MCAS): Office 2007 and Windows Vista
  • Microsoft Excel 2007
  • Microsoft Office 2007 Master
  • Microsoft Office Specialist 2003 (MOS)
  • Microsoft Outlook 2007
  • Microsoft PowerPoint 2007
  • Microsoft Windows Vista
  • Microsoft Word 2007
  • Non-Profit Management
  • Nutrition for Optimal Health, Wellness, and Sports
  • Paralegal
  • Payroll Practice and Management
  • Performing Comprehensive Building Assessments
  • Personal Training and Group Exercise Training for Older Adults
  • Principles of Green Buildings
  • Project Management
  • Purchasing & Supply Chain Management
  • Records Management Certificate
  • Search Engine Marketing
  • Search Engine Optimization
  • Senior Certified Sustainability Professional
  • Six Sigma Black Belt
  • Six Sigma Green Belt
  • Technical Writing
  • Travel Agent Training
  • Understanding Earned Value Management
  • Women's Exercise Training and Wellness

Pay Per Click Marketing

GES 210 -- 150 hours

Course Outline


    I. Pay Per Click Marketing 101
    a. In Introduction to Pay Per Click Marketing
    b. Pay Per Click Campaign Preparation
    c. An Introduction to Google AdWords
    d. How to Set Up and AdWords Account
    e. An Introduction to Yahoo! Search Marketing
    f. How to Set Up a Yahoo! Sponsored Search Account
    g. Keyword Research for PPC Campaigns
    h. Ad Copy Creation for PPC Campaigns
    i. Landing Page Creation for PPC Campaigns
    j. PPC Campaign Conversion & ROI Measurement

    II. Pay Per Click Marketing 201
    a. An Overview of PPC Marketing
    b. Pay Per Click Search Engines
    c. Key Elements of a Successful PPC Campaign
    d. Building Effective PPC Ads
    e. How to Structure Your PPC Campaign
    f. Effective PPC Bidding Strategies
    g. How to Create Killer Landing Pages
    h. Tracking PPC Conversions
    i. A/B Split Testing
    j. How to Measure ROI on PPC

    III. Keyword Research 101
    a. An Introduction to Keyword Research
    b. Keyword Research Basics
    c. Campaign Requirements Gathering
    d. Keyword Research Tools
    e. Digging for Keywords
    f. Narrowing Down Your Keyword Selections
    g. Integrating Your Keywords
    h. Using Keywords in PPC Campaigns
    i. Tracking Your Keyword Traffic
    j. Tweaking and Testing Your Keywords


Find a School