The Fitness Business Management online program is an innovative certificate program (with an Optional Field Internship course) designed to teach students how to manage a Personal Training Program and/or a Health-Fitness Department as a Strategic Business Unit (S.B.U.) in both commercial and non-commercial based health and fitness facilities in the United States and/or internationally. The program was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation. Fitness Business Management prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers. A competitive advantage offered in the program is the optional field internship which enables students to practice fitness management concepts in a health and fitness setting.
This program is offered in partnership with IDEA Health & Fitness Association, Health Club Managers, Inc., and Personal Fitness Professional (PFP). IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services. PFP is providing students with a 3 year free subscription, which includes 8 print issues per year, a bi-monthly e-newsletter, access to their digital magazine and an interactive website with blogs, polls, articles and much more.
This certificate program includes:
● Examination of the planning process for starting a new venture
● Review common approaches to develop a strategic business plan for specific types of health and fitness-related facilities
● An introduction to financial and managerial accounting concepts
● Exploration of how successful marketing and branding guides a company’s business strategy
● Examination of the organization and administration of for profit and not-for-profit health/fitness facilities
● Optional Field Internship Course: Students that enter the program may complete an optional internship course that is 6 weeks/60 hours in length
● On-going guidance, instruction, and interaction from instructors that hold either a Master’s, MBA, or Ph.D. degree in business administration, finance, exercise physiology, kinesiology, or an exercise science-related degree.
Continuing Education Credits/Units
The following National Organizations/Associations have approved each Fitness Business Management course for CEC/CEUs:
• The American Senior Fitness Association (SFA) / 2.0 CEUs per course
• The Health and Fitness Professionals Association (HFPA) / 30 CECs per course and the Optional Field Internship 60 CECs.
• The National Council on Strength and Fitness (NCSF) / 10 CEUs per course
• The National Federation of Professional Trainers (NFPT) / 1 CEC per course, equivalent to an entire 6 month CEC requirement.
• The National Strength and Professional Association (NSPA) / 2 CEUs per course.
Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 3-month extension at no additional charge. Should you need more time beyond the 3-month extension, a fee of $300 will apply.
Fitness Business Management
GES 403 -- 260 hours
Course Overview/Description
The Fitness Business Management online program is an innovative certificate program (with an Optional Field Internship course) designed to teach students how to manage a Personal Training Program and/or a Health-Fitness Department as a Strategic Business Unit (S.B.U.) in both commercial and non-commercial based health and fitness facilities in the United States and/or internationally. The program was developed to establish an industry standard in fitness management education for allied health and fitness professionals, personal trainers, fitness managers, and entrepreneurs that wish to establish a successful business model and fitness operation. Fitness Business Management prepares students to implement successful business systems in the following settings: private and commercial health clubs, medically-based fitness facilities, community wellness centers, personal training studios, physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and corporate fitness centers. A competitive advantage offered in the program is the optional field internship which enables students to practice fitness management concepts in a health and fitness setting.
This program is offered in partnership with IDEA Health & Fitness Association, Health Club Managers, Inc., and Personal Fitness Professional (PFP). IDEA has provided content/curriculum in the program; in addition, students receive a complimentary 6-month membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health Club Staff/Management Training company, is providing graduating certificate students a preferred discount on their services. PFP is providing students with a 3 year free subscription, which includes 8 print issues per year, a bi-monthly e-newsletter, access to their digital magazine and an interactive website with blogs, polls, articles and much more.
This certificate program includes:
● Examination of the planning process for starting a new venture
● Review common approaches to develop a strategic business plan for specific types of health and fitness-related facilities
● An introduction to financial and managerial accounting concepts
● Exploration of how successful marketing and branding guides a company’s business strategy
● Examination of the organization and administration of for profit and not-for-profit health/fitness facilities
● Optional Field Internship Course: Students that enter the program may complete an optional internship course that is 6 weeks/60 hours in length
● On-going guidance, instruction, and interaction from instructors that hold either a Master’s, MBA, or Ph.D. degree in business administration, finance, exercise physiology, kinesiology, or an exercise science-related degree.
Continuing Education Credits/Units
The following National Organizations/Associations have approved each Fitness Business Management course for CEC/CEUs:
• The American Senior Fitness Association (SFA) / 2.0 CEUs per course
• The Health and Fitness Professionals Association (HFPA) / 30 CECs per course and the Optional Field Internship 60 CECs.
• The National Council on Strength and Fitness (NCSF) / 10 CEUs per course
• The National Federation of Professional Trainers (NFPT) / 1 CEC per course, equivalent to an entire 6 month CEC requirement.
• The National Strength and Professional Association (NSPA) / 2 CEUs per course.
Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 3-month extension at no additional charge. Should you need more time beyond the 3-month extension, a fee of $300 will apply.
