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Event Management and Design

GES 402 -- 300 hours

Course Objectives

Upon successful completion of the Event Management and Design course, students will:



• Understand the Five Stages of Event Management: Research, Design, Planning, Coordination, and Evaluation.
• Learn the concepts of communication and synergy, and how they apply to Event Design.
• Learn different leadership styles.
• Understand how to manage their time effectively.
• Learn how to manage human resources and volunteers.
• Gain insight into hiring vendors, catering, sound/light technicians, entertainment, and other resources.
• Consider various marketing strategies.
• Learn how to conduct an event site inspection.
• Study risk management procedures and tactics.
• Learn about the requirements for necessary contracts, permits, and licenses, and how to meet these requirements.
• Be introduced to software for the office, event management, and CADD.
• Learn about continuing education and career advancement.
• Understand budgeting, pricing, and accounting as they relate to Event Design.
• Be able to apply the Principles of Design to event decoration.
• Understand the application of decorative elements available to the Event Designer, including backdrops, flowers, fabric, and lighting.
• Understand the various types of special events, and the requirements for each.
• Submit a complete Event Design Project, in which the student applies his or her knowledge of Event Management and Design to a professional-level Event Design Plan.
  
  

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