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eBusiness Certificate

GES 206 -- 200 hours

Course Objectives

Upon completion of the e-Business course students should be able to:

1. Understand the concepts and terminology related to e-Business, such as retailing, marketing and infrastructures
2. Describe at least 10 actions required to start an online business
3. Identify the business hardware, software and other equipment needs for an online business
4. Know how to choose a web host and design tool for website creation
5. Identify successful electronic products and services
6. Know how to identify a target audience for e-Business products and services
7. Understand the steps required for marketing an e-Business product or service
8. Identify the accounting, privacy and security processes that are needed to protect an online business
9. Understand the potential pitfalls of online retailing and how to avoid them
10. Create a marketing plan
11. Create a Mission and Values statement
12. Complete a comprehensive Business Plan
13. Create a comprehensive Project Plan